Intuition: Myth or a Decision-Making Tool?
نویسندگان
چکیده
Faced with today’s ill-structured business environment of fast-paced change and rising uncertainty, organizations have been searching for management tools that will perform satisfactorily under such ambiguous conditions. In the arena of managerial decision-making, one of the approaches being assessed is the use of intuition. Based on our definition of intuition as a non-sequential information processing mode, which comprises both cognitive and affective elements and results in direct knowing without any use of conscious reasoning, we develop a testable model of integrated analytical-intuitive decision-making and propose ways to measure the use of intuition. Short title: Intuition in Decision-Making
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